Install
The Sales Team Operating System in 5 Days
The STOS Workbook
Private STOS Community
The 5-Day STOS Installation Bootcamp
Most Companies Don't Have a Sales Problem. They Have a Systems Problem.
You’re not imagining it. When you don’t have a real sales operating system, you get:
Random good months you can’t explain
Reps doing their “own thing”
Constant hiring, constant backfilling, and slow ramp
Leaders stuck putting out fires instead of actually leading
The Sales Team Operating System (STOS) fixes that.
The 5-Day STOS Bootcamp is where you install it — step-by-step — with a workbook that becomes your permanent sales owner's manual and a community that keeps you accountable.
What You Get for $97
You're getting the Sales Team Operating System itself — plus everything you need to install it in 5 days:
The 5-Day STOS Bootcamp (Live + Recordings)
Five focused implementation days where we build or tighten your system in real time:
The STOS Workbook
A fill-in-the-blanks implementation guide that walks you through all 5 phases:
The Private STOS Community
Your hub for support, accountability, and ongoing training:
Access to future pop-up trainings and bonus sessions we run for STOS members
A community of founders and sales leaders working on the exact same systems
5 days of implementation, not theory
Short, focused sessions with clear homework
Customized roadmap for your next 12 months of revenue, hiring, and retention.
Sales Strategy (ICPs, offers, positioning, leads)
Sales Systems (stages, scripting, follow-up, technology)
Sales Recruiting (vision, roles, compensation, hiring)
Sales Onboarding (university, roleplay, coaching, structure)
Sales Management (standards, incentives, advancement, meetings)
Access to all bootcamp recordings in one place
Space to ask questions, share wins, and get feedback
One small decision, permanent upgrade: After these 5 days you’ll walk away with a clear sales strategy, role sheets, hiring funnel, onboarding plan, management rhythm, and a community to help you keep it all alive.
Who This Is For
This is not for you if:
You’re looking for a get-rich-quick scheme or “closing tricks”
You don’t plan to hire, lead, or manage anybody
You aren’t willing to document anything or run simple weekly rhythms
This is for you if:
You're a founder, business owner, or sales leader scaling beyond founder-led selling
You already have or are building a small sales team (even 1–3 reps)
Revenue comes from high-ticket, recurring, or consultative sales
You’re tired of “motivational” sales content and want systems you can plug in
The Five Phases We Install, Day by Day
Sales Strategy: ICPs, Offers, Positioning, Leads
Sales Systems: Stages, Scripting, Follow-Up, Technology
Sales Recruiting: Vision, Roles, Compensation, Hiring
Sales Onboarding: University, Roleplay, Coaching, Structure
Sales Management: Standards, Incentives, Advancement, Meetings
Day 1
Sales Strategy: Stop Scaling a Mess
ICPs, Offers, Positioning, Leads. We’ll lock in the decisions that everything else depends on:
Your ideal customer profiles (ICPs), so you stop trying to sell to everyone
One or two core offers you can sell with total clarity
Positioning and messaging that answers why you, why now, and why this price
A lead strategy that keeps your pipeline fed on purpose, not by luck
You’ll walk away with:
1–2 core offers to focus on
Documented ICPs for your best-fit buyers
A positioning statement and lead plan any rep can repeat
Day 2
Sales Systems: Turn Sales into a Business System
Stages, Scripting, Follow-Up, Technology. Here we turn what’s in your head into a repeatable machine:
A documented 5–6 stage sales process with clear exit criteria and scripts
A lean tech stack (one CRM, one comms hub, one dashboard) that actually gets used
A follow-up cadence so no lead goes cold, plus simple reporting on pipeline, stage conversion, and revenue
A light admin backbone so leaders coach, not clean data
You’ll walk away with:
A clear pipeline map everyone uses
The minimum-viable tool setup and standards
Weekly scorecards that drive coaching, not confusion
Day 3
Sales Recruiting: Build a Talent Engine That Never Runs Dry
Vision, Roles, Compensation, Hiring. You’ll learn to treat recruiting like sales:
A 4-stage recruiting system (ads → screening → group session → final) with weekly KPIs
A concrete 1–3 year sales vision and headcount plan so people join your “movement,” not just a job
Clear role sheets plus a visible career ladder with promotion criteria and pay progression
A basic brand footprint that pre-sells your opportunity to candidates
You’ll walk away with:
Evergreen job ad templates
A group interview / opportunity presentation you can run monthly
A career path doc you can show every candidate and rep
Day 4
Sales Onboarding: Ramp Reps in 30-45 Days Without Burning Leaders Out
University, Roleplay, Coaching, Structure. Here we build the two-week launch and 30-day development plan:
Your own “Sales University” — a repeatable training hub built from your existing knowledge
A roleplay plan that gets reps 50–100 practice reps in 4–6 weeks (not 3 awkward calls a month)
A coaching rhythm based on real call recordings, not memory
A two-week onboarding checklist with daily cadence and EOD debriefs
You’ll walk away with:
A concrete 2-week onboarding schedule
Targets for roleplays, coached calls, and milestones
A plan to cut leadership onboarding time by ~80% while improving 30/90-day retention
Day 5
Sales Management: Make Excellence the Default
Standards, Incentives, Advancement, Meetings
Finally, we install the management layer that makes this all stick:
Written, visible sales standards (activity, performance, behavior, accountability)
Tight meeting rhythms (weekly team + 1:1s) that coach from scorecards and real calls
A visible advancement ladder with promotion criteria, so you grow leaders from within
Incentives and comp that reward the behavior you actually want, not random spiffs
You’ll walk away with:
Scorecards and standards every rep can see
A template for weekly meetings that actually drive performance
A monthly “tighten the system” routine so each quarter gets easier, not harder
What Changes After These 5 Days
If you do the work, here’s what becomes normal:
A documented sales strategy and sales process your team runs from, instead of chasing dashboards or fixing tools.
A private STOS community of peers installing the same operating system and sharing what's working.
An onboarding system that ramps new reps to first sale in 30-45 days instead of "whenever they figure it out."
A recruiting system that makes hiring a controlled funnel, not a panic sprint every time someone quits.
A management cadence, so the team knows the standards, sees the scoreboard, and understands how to win here.
Frequently Asked Questions
Q: What exactly do I get when I join?
You get access to the 5-Day STOS Bootcamp, the STOS Workbook, and the private STOS Community. Each day we install one phase of the operating system (Sales Strategy, Sales Systems, Sales Recruiting, Sales Onboarding, Sales Management) with live training and implementation exercises. Recordings are posted in the community so you can rewatch any time.
Q: How long will this take each day?
Plan on 60–90 minutes per day for the live session and another 30–60 minutes of focused implementation. If you can carve out 2 hours a day for 5 days, you can install the core of this system.
Q: What if I can’t attend live / I’m in a different time zone?
All sessions are recorded and posted in the private STOS Community. You can follow along using the workbook at your own pace, watch replays, and ask questions inside the community.
Q: Do I need a big team for this to work?
No. If you have (or are planning to have) even one other salesperson, this will save you a ton of headaches. The operating system scales - you'll use the same five phases for 2 reps as you will for 20.
Q: Is this more “mindset” or is it systems?
This is systems first. We’ll talk leadership and culture, but every session ends with something concrete: a document, a checklist, a process, a scorecard, or a rhythm you can run — all captured inside your workbook and reinforced by the community.
Q: Why is it only $97?
Because we want as many serious founders and sales leaders as possible running a real operating system, not guessing. The 5-Day STOS Bootcamp is designed to be a no-brainer entry point: you get the full operating system framework, the workbook, and the community for the price of a nice dinner.
Q: Why is this called a Sales Team Operating System?
Because it isn't a mindset shift or a motivational course. It's the set of documented parts that make a sales team actually run: strategy, systems, recruiting, onboarding, and management. Install it once and you can hire, train, and lead against it instead of rebuilding from scratch every quarter.
Q: Why are the phases taught in this order?
Because each phase depends on the one before it. You can't build a sales process until you know who you sell to and what you sell. You shouldn't recruit until there's a process worth hiring into. Onboarding only works if there's something to onboard people onto, and management is what keeps all of it alive.
Q: Can this work with a one-person sales team?
Yes, and it's the best time to do it. If you're the only one selling right now, this gives you the documented system you'll hand to your first hire instead of trying to reverse-engineer what's in your head later. The same five phases work whether the team is one person or twenty.
Q: How does the workbook relate to the book?
The book explains the Sales Team Operating System and why each phase matters. The workbook is the fill-in-the-blanks companion that turns those chapters into your own documented system, phase by phase, during the five days. You can use either on its own, but together they take you from understanding it to actually running it.
You’ve already invested the time and energy to grow your sales.
The difference between hoping your team figures it out and knowing you’ve installed a proven operating system is 5 days, one workbook, and a committed community.